The most interesting thing to me is: there has to be a whole subgenre of market research about which syllables sound “sciency”/“medical”/“effective” to certain target audiences of a drug…
I imagine this is somewhat like in my childhood as a non-native English speaker in the 90’s where most my exposure was through music and then we would make up these words from English sounding syllables that sounded “cool” to us 😄





Sounds like whatever the opposite of Adderall/Ritalin would be